Direct Mail – The Most Engaging Medium, says Kevin Whitlock from Ogilvy [Video]

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Here is an interesting video where Kevin Whitlock from Ogilvy, UK shares his thoughts on direct mail and how personalised and relevant direct mail “makes you feel good.”

My biggest takeaway was that direct mail is immersive.
Being able to touch and feel a postcard, letter or dimensional pack adds the extra 10% that social media and email can’t achieve.

Let us know what you think in the comments.

Building your customer database

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If you have customers and contacts then you have the beginnings of a great database. In fact, you probably have a wealth of valuable information about your clients that used correctly can bag you more business for your buck.

With the help of a great database you can retain business and build customer loyalty, personalise communications, up sell or cross sell services, track and follow new business leads, and follow through on networking contacts. Read More