Hello world!

admin — Thu, 24 Jun 2010 00:34:12 +0000

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

Maximize Your Data

admin — Sat, 10 Apr 2010 05:36:14 +0000

Direct Marketing through mail is an essential part of how businesses promote their services and products. One of the most important factors for success is having an accurate and up-to date mailing list.
If you have inconsistent data files, Direct Mail Solutions have the expertise to standardise that data to make it comply with New Zealand Post specifications and make it suitable for personalised communications.

Some common faults with mailing lists include:

Entire name in one field, “Mrs Sarah Customer”
No salutation field, “Dear Mrs Sarah Customer”
Inconsistency of field allocation for different components of an address
Entire address in one field, no line breaks
Duplicate entries
Inconsistency in capitalisation “MRS JANE PROSPECT” “Mrs Sarah Customer”
Non-compliance with New Zealand Post specifications.

These faults and many others can be corrected during our data standardisation process. We can work with comma delimited ascii files, MS Access, MS Excel or MS Word files to produce accurate mailing lists.
A copy of the standardised data file can be returned after the mailing is complete and/or you may request that we retain and maintain your data for future projects.

Maintenance may include:

Removing “Gone No Address” returns (GNA’s)
Entering revised address details from Change of Address advice cards
Entering response information that you might provide
Entering new contact names for existing business customers as advised
Entering additional names to the data file as advised
Updated data files can be provided to you on a regular basis.

Remember, satisfactory response rates depend upon accurate data!