If responding to your direct mail is easy and fun, prospects are much more likely to do it. When was the last time you filled in and posted a response card?
Personalised URLs, or ‘Purls’, are an easy and interesting way to respond. You’ll really grab the attention of each of your targets with a unique webpage created specially for them. They can log into their personal landing page and RSVP to your event, sign up for some coupons or fill out your survey. Based on the information you have about each individual in your database, you can make the site as tailored as you want.
All you need to do is include their unique URL in your mail piece using variable data printing.
You can track their response in real time too – you’ll know who’s logged in and when, how many times they visited, and even what they interacted with. With this information you’ll be able to tailor your next piece even further.
By using Personalised URLs in your DM campaigns you can:
- Improve direct mail response rates.
- Provide relevant content in response to preferences.
- Measure the success of your campaign in real time.
- Engage responders in more meaningful dialogue.
Get in touch for a chat about how Personalised URLs can make your next direct mail campaign more effective and measurable.