QRCodes – take your message to mobiles with this immediate, measurable response mechanism.

QRCodes, or ‘quick response’ codes are the next big thing in DM response. They’re quick and novel and make it fun for your target to get in touch.

They’re two-dimensional barcodes that can be included in direct mail pieces using variable data printing. Customers scan the QRCode with their iPhones or Blackberry and are instantly directed to things like your website, your order form, or their personal URL.

As an interesting and effective way to maximise your response rates, QRCodes will put the finishing touch to your DM.

Get in touch for a chat about how QRCodes can make your next direct mail campaign stand out like a pink SS Commodore.