Variable data printing for personalised, one-to-one direct marketing

A really effective direct mail piece is one that talks directly to the person you’re sending it to.

Variable Data Printing lets you change text, graphics and images from one document to the next, so that it’s tailored to each recipient.

Direct Mail Solutions use cutting edge variable print technology called XMPie. It means you can include all the things your customer is interested in, and leave out the rest. For example, you can promote your special on red wine only to the people who actually drink red wine. An offer on Sauvignon Blanc might go down better with those who prefer a savvy.

With each mail piece unique and relevant, your campaign will be much, much more effective. You could see response from 25% or more of your database, compared to an average 1% for generic campaigns.

No wonder variable data printing has been described as ‘waste reduction’ – your short run, targeted DM piece is more likely to go on the fridge, rather than in the bin.

Get in touch for a chat about how variable data printing can take your next direct mail campaign up a few notches.