Stand out with dimensional direct mail. It’s a bit different…

Why be like all your competition and send your DM piece in a boring old white envelope. You’ve only got a small window to catch the eye of your prospect and get them to peruse your offerings. The Josh Cox Experiment was looking to promote the release of his debut album to local radio stations. Sure …

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Direct Mail – The Most Engaging Medium, says Kevin Whitlock from Ogilvy [Video]

Here is an interesting video where Kevin Whitlock from Ogilvy, UK shares his thoughts on direct mail and how personalised and relevant direct mail “makes you feel good.” My biggest takeaway was that direct mail is immersive. Being able to touch and feel a postcard, letter or dimensional pack adds the extra 10% that social …

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Cut the Crap – Why an increase in postage makes for better marketing opportunities

Poor old New Zealand Post – letter volumes keep falling and even your grandmother is using email but the cost of transportation, processing and delivering letters will keep going up. As of 1st July 2012 the cost to post a medium size letter will increase by 10c and all other postal services increased along with …

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Some would have you believe mail is dead – How wrong could they be?

The recent move by NZ Post to cut its economy rate international mailing service has caused some sensationalist commentators to proclaim ‘mail is dead!’ However, the smart marketer will realise that, rather than an antiquated art form, mail is now providing a better than ever opportunity to get your message heard. It comes down to potential for creativity and …

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