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Direct Mail – The Most Engaging Medium, says Kevin Whitlock from Ogilvy [Video]

Here is an interesting video where Kevin Whitlock from Ogilvy, UK shares his thoughts on direct mail and how personalised and relevant direct mail “makes you feel good.” My biggest takeaway was that direct mail is immersive. Being able to touch and feel a postcard, letter or dimensional pack adds the extra 10% that social …

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Some would have you believe mail is dead – How wrong could they be?

The recent move by NZ Post to cut its economy rate international mailing service has caused some sensationalist commentators to proclaim ‘mail is dead!’ However, the smart marketer will realise that, rather than an antiquated art form, mail is now providing a better than ever opportunity to get your message heard. It comes down to potential for creativity and …

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